Cohort analysis refers to the process of taking a large group of users or customers and breaking them down into smaller segments (aka cohorts) with certain, specified characteristics over a set period. How do specific types of users engage with […]

What is called Click Redirection? Sometimes known as automation redirection, click redirection is another type of mobile ad fraud, where even a user gets redirected to a certain aid, even if he didn’t click on that. This occurs because of […]

What Is Click Injection? Click injection is another type of ad fraud that follows much of the same patterns of its brute-force brother. The main point of difference is where and when these clicks are sent. These clicks are not […]

Click hijacking is one of the most common forms of attribution fraud, but it’s also one of the easiest to spot. When a fake click is delivered to an attribution after the installation has begun, this is known as click […]

Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs. What Is Click Flooding? Click flooding, also known as click spamming, […]

Brand Safety is protecting the reputation of a brand by ensuring its advertisements are not Placed anywhere on any unsecured websites, that may harm the authenticity of the brand. These unwanted things may include websites, articles, posts, videos, or apps. […]

By definition, a click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise […]

Click to Install time (CTIT) is the time between clicking on the online advertising  and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time […]

Daily active users are a key metric you should follow when you’re in the subscription business. When your DAU is high, it can be a great sign. It’s evidence that your customers are using your product and more customers are […]