The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding […]

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate […]

  Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which […]

We are glad that we introduced Postback Logs and Pixel logs in our Last Newsletter and this results in the raised number of issues related to the Postback Logs and Pixel Logs. We are happy that this feature seems to be problem-solving […]

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking URL, you can track conversions without the necessity to modify the thank you or confirmation […]