Learn How to Manage Your Affiliate Campaign in 2022

Written by Bharath

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]


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Affiliate Marketing VS Performance Marketing

Written by Nikhil

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]

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Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads

Written by Bharath

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic […]

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How the Brazilian LGPD Affects Your Affiliate Program

Written by udit verma

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of […]

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Leverage the Power of Integrated Mobile Strategies for Business Growth

Written by udit verma

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

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Conversion Matters Over Clicks Reevaluate your Coupon Code Partners

Written by udit verma

This post is for Ecommerce product which working on coupons tracking with the help of affiliate marketing.

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Choose The Best Performance Marketing Tool

Written by Mukul Kaushik

Over the years, as the time elapses, the advertisers, ad network agencies, and publishers came across the same problem – when to start an affiliate program & how to promote a product efficiently with tracking. They all want was to get best […]

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Top 5 Benefits of Working on Cost per Acquisition

Written by Mukul Kaushik

Cost per acquisition (CPA) is also short of cost per action both of these is interchangeably used. The main purpose of CPA is to measure the advertiser’s per conversion cost from beginning to end. And so for the time being […]

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Get a deeper & more insightful look on the Reports

Written by Mukul Kaushik

The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both […]

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Pixels v/s Postbacks: Which Tracking Method is Better?

Written by Mukul Kaushik

Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is […]

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