What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

It is the smartphone era, and the mobile app sector is defining online business success. While websites are still useful for establishing an online identity and obtaining initial visibility, mobile apps and efficient mobile app marketing strategies are required to […]

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not […]

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

 Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this is truly the most exciting moment that combines hundreds of hours of hard work, but […]