mobile marketing fraud

How is click injection affecting your app and why you should be worried about it?

Written by Barkha Gaur March 11, 2022

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]

Data Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores

Written by udit verma February 23, 2022

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]