CTV Advertising: How Mobile Marketers Make the Most of It

Written by Bharath

Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]


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Measuring K-Factor: How to boost K-Factor for your Mobile App

Written by Bharath

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

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What You Should Be Looking For In Mobile Marketing Platform?

Written by Nikhil

Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]

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What are Data Clean Rooms and why do you need them?

Written by Bharath

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

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Introducing Trackier’s Mobile Marketing Platform

Written by Barkha Gaur

Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]

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Tracking referrals without using any codes

Written by Barkha Gaur

The whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links […]

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How to re-engage inactive app users?

Written by Barkha Gaur

The competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar […]

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How To Eliminate Attribution Risk and Drive ROI

Written by udit verma

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

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Leverage the Power of Integrated Mobile Strategies for Business Growth

Written by udit verma

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

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Conversion Matters Over Clicks Reevaluate your Coupon Code Partners

Written by udit verma

This post is for Ecommerce product which working on coupons tracking with the help of affiliate marketing.

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