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The quintessential guide to choosing the right Attribution Platform
Written byWith the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]
Read MoreTracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
Written byAs a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]
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