What is web attribution?
Web attribution is the process, and supporting technology, of understanding and attributing the touchpoints of a consumer journey across the web, whether it’s on a desktop or mobile web browser.
In the past, web attribution was fragmented with multiple browsers and sessions using different protocols and tools for structure and communication.
However, because the consumer journey is also fragmented overall, involving multiple devices (smartphones, tablets, personal computers, etc.), platforms (mobile vs desktop web), and channels (paid, email, social, etc.), web attribution has evolved over the last decade and is being paired with mobile attribution to form holistic attribution solutions.
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A Guide to Mobile Ad Fraud
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CTV Advertising: How Mobile Marketers Make the Most of It
Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]
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The quintessential guide to choosing the right Attribution Platform
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Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]
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What You Should Be Looking For In Mobile Marketing Platform?
Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]
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