Logo Trackier

Demand-side platform (DSP)

Home » Glossary » demand side platform » Demand-side platform (DSP)

A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction.


What are demand-side platforms?

Advertisers use demand-side platforms to purchase and manage ad inventory, such as video, mobile, and search ads – by providing a marketplace with the available ad inventory from publishers.

DSPs allow you to manage the advertising across numerous real-time bidding networks instead of just one. Along with supply-side platforms (the software publishers use to list their available advertising inventory), they enable programmatic advertising.


How do demand-side platforms work?
DSPs employ AI and machine learning to guide advertisers to the best place for their ads at the best price. At the same time, these ads target people who are most apt to click and convert.

Before DSPs and the programmatic advertising ecosystem, advertisers had to manually negotiate with publishers and platforms, meaning that their audience and ability to adapt were constrained by the limits of their human workforce. 

Now, with programmatic advertising and DSPs, ad placement is done automatically.

In essence, DSPs facilitate the relationship between advertisers and publishers. The functionality of the DSP allows advertisers to purchase impressions across a variety of different publisher sites, which are all targeted to specific users, and based on the users’ key online behaviors.


DSPs and SSPs

SSPs (Supply-side platforms) is the inverse of DSPs. SSPs are used by publishers with ad space to sell (the supply). While, as we know, DSPs are used by advertisers who want to buy ad inventory (the demand).
DSPs and SSPs connect via ad exchanges, where DSPs bid on ad inventory in an automated, auction-style transaction. DSPs allow advertisers to purchase across several ad exchanges at once, and SSPs allow publishers to sell their ad inventory across various ad exchanges.

Learn More

  • CTV Advertising: How Mobile Marketers Make the Most of It

    Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

    Read More
  • Measuring K-Factor: How to boost K-Factor for your Mobile App

    Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

    Read More
  • What You Should Be Looking For In Mobile Marketing Platform?

    Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly.  MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]

    Read More
  • What are Data Clean Rooms and why do you need them?

    Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

    Read More
  • Introducing Trackier’s Mobile Marketing Platform

    Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier