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Home » Glossary » iOS 16 » CTIT

Click to Install time (CTIT) is the time between clicking on the online advertising  and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.

Why Measuring CTIT Is Important?
Measuring CTIT is viewed as pivotal for advertisers who are reliably trying to gauge the qualitativeness of the traffic obtained from various distributors. The CTIT diagram which is level of introduction v/s CTIT gives a comprehension to the advertisers on how various distributors are acting w.r.t time. It assists marketers with estimating time based anomalies.

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