Click Flooding or Click Spamming is a type of fraud where a large number of clicks are sent in an attempt to obtain the last-click before an install occurs.
What Is Click Flooding?
Click flooding, also known as click spamming, is a type of fraud that occurs when an advertiser or ad network reports a large number of fraudulent clicks in for organic app installations.
Not only does click flooding cost the advertiser valuable marketing dollars for an organic app installation but it can also affect the advertiser’s ability to evaluate the effectiveness of their marketing campaigns.
-
CTV Advertising: How Mobile Marketers Make the Most of It
Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]
Read More -
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]
Read More -
What You Should Be Looking For In Mobile Marketing Platform?
Mobile Marketing Platform (MMP) is a term utilized for software solutions that are meticulously designed to work with and optimize mobile marketing campaigns and communicate accordingly. MMPs are primarily mobile-centric software, that excels in core abilities like real-time communication and […]
Read More -
What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]
Read More -
Introducing Trackier’s Mobile Marketing Platform
Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]
Read More
