Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads. The ads are typically delivered in a sequential format, allowing advertisers to deliver multiple messages to the user within a single ad break.
Benefits Of Ad Podding
Ad podding is most commonly used in online video advertising, where users are accustomed to watching pre-roll or mid-roll ads before or during video content. By delivering multiple ads in a single ad break, ad podding can help advertisers to increase their ad reach, frequency, and effectiveness.
Ad podding can also benefit publishers and content creators by increasing the total ad revenue generated from a single ad break. By offering multiple ads within a single ad pod, publishers can attract more advertisers and charge a premium for their ad inventory.
Ad podding can be implemented in various ways, such as by grouping ads from the same advertiser, or by delivering ads from multiple advertisers within a single pod.
Advertisers can also use ad podding to deliver a sequence of ads that tell a cohesive brand story, such as by delivering a series of ads that highlight different features or benefits of a product or service.
Overall, ad podding is a valuable technique in digital advertising that can benefit both advertisers and publishers by increasing ad reach, frequency, and revenue.
Use Cases Of Ad Podding :
- Cross-selling and upselling: Ad podding can be used to show a series of ads that promote related or complementary products or services.
- Brand awareness: Ad podding can be used to increase brand awareness by showing a series of ads that highlight different aspects of a brand or product.
- Retargeting: Ad podding can be used to retarget users who have already shown interest in a product or service.
- Event promotion: Ad podding can be used to promote events such as concerts, festivals, and sporting events. By showing a series of ads that highlight different aspects of the event, ad podding can generate interest and increase attendance.
- App installation and engagement: Ad podding can be used to promote app installations and engagement by showing a series of ads that highlight different features or benefits of the app.
Overall, ad podding can be a powerful tool in the mobile marketing industry for a variety of use cases. By showing a series of ads that are relevant and interesting to the user, ad podding can increase engagement, improve targeting, and generate higher ad revenue.