Attribute and Measure User Activity in Real Time
Forecasting Profits Using Existing Data
Chart Out Seamless Customer Journeys
Stay on Top of Users In-App Movements
Explore iOS Market Without Obstacles
Track, Measure and Optimize Partner Performance
Catch the Pulse Across Platforms
Pay For Value Generated
Data That Matters - Simplified
Multi-Layer Protection for Campaigns
Performance Tracking Solution Built for iGaming
Unified Board for an Eagle Eye View
Drill into Gamer behavior and increase LTV
Reward Affiliates in Multiple Scale and Currency
One Kit to Manage All Affiliate Operations
Measure Effective Conversion Rate
Easily Calculate Retention Percentage
Connect With Leads That Count
Improve Traffic with Optimized Ads
Automate Invoicing and Budgeting
From Positive to Phenomenal ROI
Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per sale(CPS) model wherein the publisher is paid by the advertiser or the brand only when a customer is acquired or a sale is made.
There are multiple ways in which companies can partner with one another depending on the kind of partnership they want to pursue . The partner companies can either be referrals, distributors, brand ambassadors, affiliates, resellers or alliance partners. Brands & partners can collaborate with one another in different ways such as loyalty program publishers, cashback publishers, voucher publishers & more.
To broaden their market reach, many advertisers & brands collaborate with large publishers & communities whose primary business is partnership. To drive large amounts of sales & customer acquisition, B2B partnerships have been highly popular & beneficial for small & medium size businesses.
For companies to grow in the market, it is necessary for them to build partnerships with other brands & publishers. It is very important for brands & advertisers to partner with strong communities of their brands advocates, Influencers, Aggregators to help them access a wider range of loyal audience which they haven’t touched till now & also expand their presence to different geographies & demographics where they may not have a strong presence. Partnering with more established & reputed publishers also helps brands to gain more credibility with their audience.
For promoting brands via their traffic sources, publishers & brand partners are rewarded by the brands in the form of commission which is set up by the brands. Primarily the brands set up a commission model based on which the partners are paid. This commission can depend on the key performance indicators set up by the brand while creating the commission model. To set up a successful partnership it is important for them to provide all the necessary information to their partners so that they are able to market brands in the best possible way.