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The passing of values between your own internal system, the Trackier and Attribution Analytics platforms, and your publishing partners’ internal systems require discerning your “parameter variables” from your “macros” and how to use these two pieces of information appropriately. Both of these terms have various meanings throughout the tech world and as we do not want to create confusion let’s define now how we at Trackier use these two terms and their application.

Now with the increase in the number of parameters and macros family, you can have extra knowledge about your reporting. We have Increased one more parameter as {p5} which can be appended in tracking URLs and sub5 can be used as an extra parameter to pass the macro. {conversion_ip} macro can be used to get the IP address from which conversion has been taken place, {conversion_date} can be used to know/pass the Date on which conversion took place, the data would be formatted as YYYY-MM-DD; For example: ‘2017-06-25’, {conversion_datetime} used to know/pass both Date and Time of the conversion, formatted as YYYY-MM-DD HH: MM: SS; For example:  ‘2017-06-25 11:27:06’, {conversion_time} can be used for Conversion time formatted as UNIX timestamp in epoch milliseconds; For Example 1498370226424, // milliseconds. 

See the Full list of our  parameters and Macros

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