Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an important role in marketing. A/B testing is frequently done to test landing page experience of a website, email flows, and other digital marketing activities.
Importance of A/B Testing in Affiliate Marketing
While Affiliate Marketing campaigns, A/B testing is required to evaluate & assess your conversion funnels. Whether you’re just starting out or you’re a seasoned pro, a data-driven attitude will help your business forward. Guess work simply doesn’t cut it when you are under serious budget constraints & want to enhance the performance of your camapign. You will be surprised by the results you’ll obtain through experimenting!
A/B testing for affiliate marketing:
Helps in providing insights into how your audience responds to changes on your website or in your campaigns
Is data-driven and eliminates guesswork
Helps in identifying issues that influence the user experience on your site & in turn helps you under what helps in driving more conversions & sales in a better way.
What does Trackier offer?
Often affiliate marketers face challenges as to which landing page is generating more conversions for them. To solve this problem, Trackier has come up with another feature via which affiliate marketers/networks can split the traffic between multiple landing pages to identify which landing page is generating more conversions, in turn more revenue. This A/B landing page testing update will help the campaign runners identify the best performing landing page for future references as well.
Important To Note: Campaign runners can run A/B testing with up to 10 landing pages in this rule and check which works best for you. First, you need to add Landing Page in the particular Campaign then set the rule. This feature is available in the Trackier Enterprise Plan.
This feature can be found in Particular campaign > Setting > Landing Pages Traffic Split
Setting Up Split Rule
To Enable the Rule, select the box which says “Enable Traffic Split Across Landing Pages”.
All the Active landing pages you add in the campaign Landing Page feature will be visible here.
Set the percentage of traffic you need on the particular landing page.
Set 0 in Percentage if you want to exclude it from the rule.
Important points to keep in mind related to this feature
Landing page targeting should not be added.(for eg Country, city or region)
Landing page/pre lander should not be specified in the Publisher tracking link.
No random landing / prelanding is specified in the tracking link.
Performance Report Of The Landing Page
To access the report, select the right menu & go to Report > Campaign Report > Filter > Landing page.
Choose the landing page from Group by filter and search, then you can check all the information that is related to that landing page.
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have […]
Crypto Exchange Apps: How to Market Your Crypto Exchange App
Cryptocurrency has gained tremendous popularity in the last decade and right now, it is revolutionizing the entire Fintech World by introducing Crypto Exchange Apps. The total global market capitalization of all cryptocurrencies as of May 2022 totals $1.28 trillion, which […]
Sportsbooks: Everything you need to know on Sports Betting
Sports betting has been going on for ages. People have been placing bets as long as sports have existed. The reasons for betting on sports are always the same; it is fun and there’s a chance of winning a lot of […]
What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]
Top Affiliate Marketing Conferences & Events 2021/2022
The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]
