Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows down a website.
To begin with, if your site is slow, visitors will not wait for it to load; instead, they will click the back button, quitting your site before seeing it in order to go to a quicker site. If visitors click on your links from search results but then leave within a few seconds, it might hurt your SEO due to a high bounce back rate.
If your web pages are created using AMP, users will see a quick label next to your result on search engine results pages, encouraging them to click on it. As more mobile searchers understand what the sign represents, it’s likely that they’ll choose AMP results over others on a regular basis.
Google favours AMP-enabled web pages over non-AMP-enabled sites. This implies that if you use AMP, your site may rank higher in organic searches. Furthermore, quicker sites generally result in greater conversion rates and engagement metrics.
While AMP optimization is critical for creating accelerated mobile pages, it may not be feasible for everyone to implement AMP. Before adopting AMP optimization, there are a few things to keep in mind. Consider the following advantages and disadvantages:
Are you still thinking about putting AMP on your site? There are several instances where it may be appropriate for your website. Follow these important practices before deploying AMP.
When AMP was originally introduced, it drew a large number of advertisers. However, it is becoming obvious that for most websites, the disadvantages of AMP exceed the benefits. It’s doubtful that AMP will generate more visitors to your site now that it’s no longer a requirement for Top Stories and the AMP mark has vanished from search results.
Rather than focusing on AMP, concentrate on increasing site performance and ensuring that your website is user-friendly on mobile devices. That is the most effective method for attracting mobile consumers and expanding your business.