Logo Trackier

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Performance Marketing » Integrate your tracking with Google Analytics

Integrate your tracking with Google Analytics

Written by Mukul Kaushik

Google Analytics is NOT ROI measuring  software. Just having Google Analytics won’t work for tracking the performance of your campaigns.  Sure, it’ll reconcile sales, but it won’t be able to reconcile conversions with different publishers. It’s an analytics software, not a measurement platform. There’s a huge difference. Performance marketing software has many tools to allow you to manage and work with publishers. Web analytics tools (like GA) don’t  provide tools to manage them and only reports performance. Issues you face when you try to use Web analytics software when you should be using a measurement platform:

  • Lack of system to display publisher pixels or postback URLs
  • Placing pixels or postback URLs directly on the Web page causes duplicate conversions
  • You cannot set and manage publisher payouts
  • No way to generate and manage invoices

That’s a lot of stuff. But can you use Google Analytics and Trackier together? Yes, you can. To show publisher activity in Google Analytics (GA) clicks data, you will need to map over the variables in your publisher tracking software (Trackier) to GA’s referral variables.  This can be done by enabling GA parameters while creating a campaign. You can enable Google Analytics by clicking on the checkbox while creating the campaign. To integrate Google Analytics with Trackier, you have to follow these following steps: Step I: Goto Campaigns from the campaigns tab on the left side, Step II: Click on New Campaign button shown on the right top of the panel. Step III : Select Campaign type between video or non-video; then enters Landing page Url and click on GO

Google Analytics

 With these easy steps, you can use Google Analytics dashboards to gain further insight into each Publisher’s performance.






More Blogs From Us

  • 10 Popular Channels to Master Mobile App User Acquisition Strategy 

    So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

    Read More
  • 12 Questions To Ask While Choosing an Affiliate Management Software Solution

    Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]

    Read More
  • Make Money Using ChatGPT in Affiliate Marketing Industry

    Affiliate marketing is a popular and effective way for marketers to earn money online. With the rise of chatbots and conversational AI like ChatGPT, many affiliate marketers are starting to explore how these technologies can help them in their affiliate […]

    Read More
  • The 5 Most Important Pillars In Creating Successful Affiliate Program In 2023

    The Channel Partner program or incorporating affiliate program landscape is altering quickly. Technology-related products are still developing, moving away from traditional solutions and toward cloud-based goods and services.  According to a recent Gartner survey, customers now demand that partners connect […]

    Read More
  • Top 5 Influencer Marketing Trends To Follow In 2023

    Today, every marketer has influencer marketing at the front of their mind. It has generated a tremendous tsunami over social media in only a few short years. The cause is influencers’ devoted following of customers. When such reputable individuals promote […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier