Logo Trackier

All the features you need in
a complete Ad Tech solutions provider

Get the latest updates and news from Trackier

Get new posts on email

Home » Blog » Affiliate Marketing » Know Which Of your Influencers Are Giving You Business Growth?

Know Which Of your Influencers Are Giving You Business Growth?

Written by Aishna Ohri

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level of knowledge and influence in their field is opted due to good ROI.

The Present State of Influencer Marketing

Initially, when influencer marketing was budding, it was limited to celebrities and a few High profile-dedicated bloggers. Gradually Influencer marketing became a profession of many social media users, a lot of homegrown aspiring influencers are now present in the market to endorse your product from lowest to highest cost depending on their reach. This has made influencer marketing competitive and has made it difficult to identify which influencers have potential.

Are you able to identify your high performing influencers?

Now when you as a brand choose a set of influencers to boost your sales and build trust in the mind of potential customers, you surely expect your brand to outperform and achieve set business goals. After spending on influencers you may get business growth, But here you are just betting on influencers not knowing which of them are giving you maximum sales and which of them are giving you the least business.

Think of a tool that can provide you with such insights.

Trackier makes this possible for you! It is a platform where you can analyse which of your influencers are giving you maximum sales. This insight can indeed help you in making the right business call. Invest in the influencers wisely with us.

Speak to our experts to Know More

Business growth

What Value Does Influencer Marketing Add To Your Business?

The Value of Influencer Marketing to your business may remain unparallel to any of other marketing approaches. Influencer Marketing is already a billion-dollar industry and continues to be on the verge of growth. Platforms like Instagram, Snapchat, Youtube, and Tiktok have their own set of influencers with different demographics. Due to its high returns as compared to other marketing techniques, Influencer marketing is the most relied-on means of marketing these days.

Following are the steps on how to Strategise an Influencer Marketing Campaign.

1. How to identify influencers and decide their payouts?

Good research should be the first step, deciding which platform you want to promote on and if you already have a strong presence on it, it’s an added advantage. To decide the payouts you should see the popularity of the influencer.

Types of influencers:
Mega-Influencers: 1 million followers
Macro-Influencers: 100k-1M followers
Micro-Influencers: 10k-100k followers
Nano-Influencers: 1k-10k followers

2. Set a Budget: Choosing a commission Structure

Two popular ways of compensating influencers are through commissions and performance-based payouts. You can make use of a tool like Trackier which will help you analyse which influencer has given you maximum sales and whether the influencer is worth spending on.

 3. Parameters to Measure the performance of your influencers

To measure the performance of the influencer-affiliate program accurately, you must know what the relevant KPIs are for you. The common KPIs (Key Performance Indicators) for Influencer or affiliate marketing are:

  • Total Revenue
  • Conversion
  • No. of sales
  • Average order value
  • Engagement


Influencer marketing has become a major practice of promoting businesses in the recent years. However, tracking the performance of influencers has remained a concern. But with Trackier performance marketing software, you can streamline the analysis with minimal efforts. Trackier helps you with complete analysis and growth of your online business. 

LASTLY, if you have any questions or queries, feel free to contact our team at Trackier.


More Blogs From Us

  • 10 Popular Channels to Master Mobile App User Acquisition Strategy 

    So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

    Read More
  • Everything You Need To Know About Pre Roll Ads

    Every day we make thousands of decisions, from what to have for breakfast to when to go to sleep, be they small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that […]

    Read More
  • Holiday E-Commerce: Prepare Your Online Store for Holidays

    The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]

    Read More
  • Features that SaaS Affiliate Trackers Should have

    It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with experienced professionals, it is a demanding task. SaaS Affiliate Trackier is one platform that can be used […]

    Read More
  • Referral vs Reseller: Choose the Right Partnership for Your Business

    Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is […]

    Read More
Bottom Image

Tap every user attribution in real-time with Trackier