With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget!
An easy fix to this would be investing in the right attribution platform. But with so many of them available in the market today, how should you decide which one will suit you the best?
Here are the top elements I would keep a look out for:
Keep reading to understand how you can choose the right attribution platform and learn the risks of choosing the wrong one.
Your attribution platform must at all times without falter protect your end-user data. If your customers are affected by a third-party tool that you use, they are leaving your services, and trust me, they are never coming back.
So, before you onboard an attribution platform, you must verify the trustworthiness of their product. There are privacy requirements set for attribution providers and you must verify if they comply with them.
Tracker complies with all data security and privacy requirements needed from attribution providers.
Your marketing efforts may end up making you lose thousands of dollars if your marketing team is making choices based on inaccurate data? You may ask what is the number one cause of erroneous data, and the answer is always Fraud.
Mobile fraud is becoming more and more sophisticated in the mobile marketing industry and it is adulterating attribution data. Trackier applies ML and AI to train its antifraud engine to fight efficiently against fraud.
What do you need your attribution provider to do? They should be filling the following needs for them to be effective:
Never discount the power of good customer service. I do not exaggerate when I say the presence or lack of customer service (from your attribution tool) can make or break your business.
Trackier will hold your hand from onboarding to implementation and be with you every step of the way while you scale your business. In the end, your success is our success.
We have an amazing and experienced team of customer success managers and each of our clients gets a dedicated account manager so they can experience the best Trackier has to offer.
Our team is available 24*7 for clients at any timezone and our technical support engineers strive to make your experience as smooth as possible.
You need to know what marketing campaigns are working so you can do more of them, but how? Choose the right attribution platform. Trackier was recently named the Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021.