The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding the correct macros and parameters in your Trackier panel.
Important Points To Note:
Follow the steps below to find the Advertiser Level & Global Level respectively. After that, the steps to integrate with the Advertisers are mentioned.
You can easily fetch the postback URL from any place you find convenient.
Important To Note: You can check out the list of the parameters which can be tracked using the Advertiser Postback here.
Before setting up a campaign you need to add an Advertiser on your panel. To know how to add an Advertiser on your panel check out our article.
Important To Note: Goals can only be created based on the information provided by you & your advertiser.
The default goal value or conversion value can be anything for your campaign. It totally depends on the kind of campaign you are running. It can Install, Registration, Purchase, etc. Let’s take an example below.
Important To Note: Let’s say you are running an install type campaign or a CPI campaign, the primary events or attributions you would like to trak would be:
The postback without any goal value will be your default postback.
Steps to follow:
Similarly you can create multiple event postbacks & share it with the advertisers based on the conversions you want to track.
Important To Note:
Here list of all Parameters that can use in postback to get the information from the advertiser.