Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement is generally performed by app developers to check how viral the app is in the market. It is essentially a way to measure organic installs of an app.
In this article we’ll explain everything you need to know about k-factor measurement, why is it so important and how to boost K-Factor for your mobile app.
K-factor is basically an assessment that determines the virality of an app. It is adapted from medical terminology that determines how fast a virus spreads. But in the mobile marketing industry, it measures that how many new users are added by each existing user to your app. Which is a great thing as you’re acquiring new users without any additional marketing cost!
So, essentially K-Factor acts like a bridge between organic installs to user acquisition(UA).
For your UA campaigns, there are many variables that can impact your traffic such as regional campaigns, timings, networks, etc, which can result in a low or a high k-factor.
K-Factor allows you to have a complete understanding of how paid traffic and installs affect organic installs in your campaign. It is like an interest rate that you pay for your user acquisition investments and helps you spend your money on campaigns more efficiently.
A good k-factor will result in a successful UA campaign as well as gaining traction on the app store charts. This increases your organic installs even more due to higher visibility and user discovery. K-Factor also tells how users are influencing your organic installs via word of mouth and result in a positive return on your user acquisition investments.
Learning more about the K-Factor of your app also allows you to have a better insight into the effectiveness of the sharing features you have developed in your apps such as referral programs, and work on incentives for your existing users to motivate them to recommend the app even more.
All in all, it allows you to justify your campaign efforts and enable you to spend your UA budgets more wisely.
The higher your K-factor is, the better, even fractionally. This indicates that your K-factor surpasses your churn rate by an increase in the viral growth of your app.
A k-factor of one stipulates that your app has stable viral growth and is not declining. A K-factor lower than one indicates a decline in its virality.
To sum it up, a k-factor should be greater than your churn rate to call it a good k-factor.
It’s crucial to identify the influential aspects of your K-factor and optimize them as often as possible. Doing so will boost the number of installs from organic that come from the force of paid. ASO, optimization, and creating sharable apps are three key ways to lift your K-factor. Let’s cover how they each can serve to improve your app’s K-factor.
Ease of sharing the app helps boost your app’s K-Factor immensely. It encourages users to share conveniently as the app is designed to share. Integrate traffic drivers, as much as possible in the event flow of your app, such as sharing achievements or completing a level of a game with friends on social media. It makes it easier for users to share and invite new users to your app.
Adding multiple permissions or logins overcomplicate the sharing process and discourages users to invite friends.
Creating incentives for existing users can prove a massive benefit for your mobile app in gaining organic users. Encourage users to use referral codes for inviting their friends, family, and colleagues to install the app. It can be making any in-app feature free, or digital in-app currency, something that is meaningful to the user. It also makes it easier for you to measure new user conversions invited by existing users.
Also, you can provide users incentives and rewards for installs and sign-ups. Provide them offers for in-app purchases once they start using the app.
Incentives are one of the best and the most used ways to improve your K-Factor.
The most important and obvious thing to do is to make a useful app that attracts the right audience. The best way to make your app go viral is to make it the best app out there, which does everything that it is designed for, and is simple and easier to use.
Invest more time to work on your app, research your competitors, and understand what your users need, which brings us to the next important step, Finding the right audience.
Use your K-factor to understand who your audience is. This allows you to optimize your budgeting for User Acquisition. You can adjust your UA campaign spending once you know what kind of users drive your K-Factor.
Try to utilize different ad creatives and find the source of quality and valuable users. It is essential for a mobile publisher to measure and analyze all marketing campaigns. One can only maximize their ROI with proper attribution of their ad campaigns and accurate analytics.
That’s where we come in!
A mobile analytics platform like Trackier offers you a better understanding of your mobile ad campaigns and helps you deal with frauds to maximize your ROI, all in one dashboard.
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