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Home » Blog » Performance Marketing » Make Your Brand Shine With Direct And Indirect Marketing Techniques

Make Your Brand Shine With Direct And Indirect Marketing Techniques

Written by Aishna Ohri

You had an idea in your mind, you worked hard on it to bring it to reality. And, now you have created a brand out of it. But, if are you still unable to get the desired numbers you dreamed of, ensure your marketing is on the right track. How can you do that? Utilising Both Direct and Indirect Marketing Techniques will make your brand shine.

In this blog, we will discuss everything about what is Direct and Indirect marketing and ways to decide on what kind of marketing is ideal for your brand or how you can effectively use both.

Direct and indirect marketing

Direct marketing:

This type of advertising intends to gain specific attention or act across the selected set of users for example order placement, website visits, and Information requests. There are different types of communication methods like as social media, Direct Mailers, Telemarketing, and Social advertising and the most effective mode of marketing is Direct Email Marketing.

The best part of implementing direct marketing is that it is measurable. Like, to measure a cookie or pixel is required, it can track that the user has used the code.

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Benefits of Direct Marketing

The advertising that allows you to market your brand, service, and product directly to the target market and helps measure the results easily is called Direct Marketing.

Below are some benefits of direct marketing:


Reaching specific users through personalised Messages. The success of the consumers depends on researching and identifying the consumers who are likely to convert.

Optimizing Marketing Budget: 

Tight budget? It’s a smart choice to target online direct marketing to a focused audience, it allows you to have realistic goals and a sales improvement experience.

Boost Sales of Present clients:

Direct Marketing allows you to bring value to the relationship between your brand and your customers. It also allows you to maintain that relationship consistently which leads you to the path of generating new sales opportunities.

Loyalty Strategy:

Customisation of your marketing, promotion, and email content as per the needs of your customers is possible with Direct Marketing. Combining your direct marketing with a loyalty program is the best approach.

Creation of Business Opportunities:

Direct marketing helps adapt to changing market demands consistently, thereby making them more responsive.

Result Analysis: 

To measure your results and make decisions in real-time, direct marketing is the best approach. And Trackier helps you provide deeper insights into your consumer behavior.

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Benefits of Indirect Marketing

This type of marketing also brings a lot to the table, let’s discuss the advantages below.

Providing the content that adds value:

Educating potential customers and generating leads through problem-solving content is always a great idea. Talking about people’s problems and solutions is likely to attract customers.  

Cost effectiveness: 

It is considered the Most Cost Effective form of marketing as it tries to target clients organically as well for example through content etc which can be completely free.


If done in a focused manner indirect Marketing can be the core strength of any brand or business a content strategy built right will never be outdated and useful blogs will add value to your business at all times.

Your call to decide on what’s better between Direct and Indirect Marketing?

Either direct or indirect marketing, whatever you choose or decide on, and whatever suits the best for your business. Make sure you are keeping a track of the results or outcomes you are getting for your campaigns.
Remember, any kind of marketing requires deeper insights that Trackier masters in!

Don’t forget to utilise the Trackier Performance Marketing Software to keep an eye on the outcomes you getting through these campaigns. Besides, you can Opt for a Free Trial Today! to get a glimpse of how the software works.


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