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Home » Blog » Performance Marketing » 8 Top Must-Read Books For Affiliate Marketing Managers

8 Top Must-Read Books For Affiliate Marketing Managers

Written by Mukul Kaushik

Here are the 8 Affiliate Marketing books which will help you to leap a step forward in gaining knowledge in the field of Affiliate Marketing and give you an edge over your competitors and colleagues. 

affiliate marketing books

1. A Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs – Bruce. C. Brown (2009)

Basically focused on ideas and tips through interviews and cases for website optimisation and search engine effectiveness. Useful and successful tricks for a cost-effective marketing campaign for high profits.

2.  Affiliate Program Management: An hour a day- Evgenni Prussakov (2011)

 The book has details about the market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications. A step-by-step guide to research, launch and optimise a marketing program. Cover every aspect of marketing from managers, merchants and business owners and also gives a glimpse on Social Media Marketing. 

3. A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers and Merchants-Evgenni Prussakov (2007)

A Practical Guide to Affiliate Marketing was written to be a simple handbook for all affiliate managers and merchants, alike. Provides answers to common questions in a logical and sensible manner. 

4. Affiliate Marketing- Keith Fugate (2016) 

Just like a college training module, this book provides all necessary info on whatever you need to get started with affiliate marketing. 

5. Successful Affiliate Marketing for Merchants (2001)

From useful web sources to tutorials, this book is a know it all for merchants. Right from planning to implementation and teaching how to create and manage content, this book will guide the merchant through every perspective of affiliate marketing. Topics like Pay for Performance, Tracking software, templates, case studies you name it and the book has it. 

6. Make Fortune promoting another people’s stuff Online-Rosalind Gardner (2007)

If you are fed up of you 9-5 job and want to start your own business online selling stuff, this is the first book you should give a shot. Make a Fortune Promoting Other People’s Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. A simple 5 step guide to identifying the niche segment. Technical about the following topics are covered in this book:

  • Affiliate Programs
  • Product identification.
  • Niche Market Research and much more.

 7. Strategic Affiliate Marketing (2003) 

This book teaches how to build long-term relationships with online partners while gaining value and optimising resources. Especially useful for students, and online advertisers.  

8. Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining affiliates- Shawn Collins 

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents from his 10-year experience, a three-step approach for affiliate managers to ease down their office work and not the typical technicalities of affiliate marketing. For more info and updates, follow the Trackier blog at www.trackier.com






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