The gaming market in Asia is changing a lot and becoming more competitive. Investors, developers, and analysts from different countries are interested in the gaming industry in Southeast Asia. In 2022, the mobile gaming industry in Asia made more than […]

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

When the UEFA Champions League is contrasted with other major sporting events, its significance becomes clear. While the 2023 Super Bowl attracted 143 million spectators worldwide, the overall audience for a UEFA Champions League final is predicted to be 400 […]

ChatGPT is the newest trend in the digital market that took up the market with a boom and is the latest sensation in the industry. Many significant technological advancements have been transforming the digital world and the iGaming sector. One […]

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of internet services. It serves as a vital conduit for firms to interact with clients as well […]

What is Mobile App Attribution? The technique of tracking and evaluating the source of app installs or in-app activity is known as mobile app attribution. It aids mobile app marketers in comprehending which advertising efforts, marketing avenues, or ad campaigns […]

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]