Blog
Introducing Trackier’s Mobile Marketing Platform
Over 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]
Read MoreTrackier Highlights and Updates of 2021
The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our […]
Read MoreImpression Tracking made easy with Trackier
What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. […]
Read MoreLearn To Split Your Landing Page Traffic via A/B Testing
What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]
Read MoreLearn how to manage your advertiser creatives using Trackier
In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]
Read MoreLearn how to target your affiliate marketing campaign to a preferred audience
It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of […]
Read MoreHow to set up a CAP based on various KPIs for your affiliate marketing campaign?
While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. What is a CAP? When running an Affiliate Marketing Campaign, if […]
Read MoreAffiliate Campaign Setup tips to help scale your business
Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with […]
Read MoreHow to test your publisher postback & why is it important?
After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]
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