There are thousands of B2B software as a service (SaaS) companies vying for customers, and old entrants are emerging every day. According to studies, there will be one million software companies in existence within the next ten years. What can […]

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and […]

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]

Affiliate marketing is a great way to make connections with assiduity influencers, engage guests, and increase deals. It’s salutary for both businesses and cells, offering the opportunity to make more profit from lower effort­ — and without blowing the advertising […]

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make […]

It might be challenging to discern between the numerous forms of digital marketing that people employ nowadays because almost all marketing activities now take place online. Consider ecommerce marketing as an illustration. What is it, and how does it differ […]

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]