Affiliate marketing is frequently pertained to as Partnership marketing because you’re partnering with others to help retail your products and/ or services. There are numerous affiliate or partnership programs available on the Internet today, so it’s important to make yours stand […]

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic […]

The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]

Innovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to […]

Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to OTT platforms and e-commerce websites, has been on a constant rise. Many people now do […]

The pandemic impelled the business reality to a standstill, severely affecting both human life and the economy. It posed supply disruptions, triggered labour shortages, and put a halt on the regular production economy. This has led to permanent changes that […]

What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. […]

What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]