Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers […]

Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As […]

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital […]

You will be surprised to hear that presently, there are about 2.6 million Android applications in the Google Play store and over 2 million apps in the Apple App Store, utilized by nearly 3 billion smartphone users, and these statistics […]