CTV Advertising: How Mobile Marketers Make the Most of It
Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]Read More
Everything You Need To Know About In-Game Mobile Advertising
What Is In-Game Mobile Advertising? In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers […]Read More
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. […]Read More
A Guide on In-App Advertising for Publishers
In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As […]Read More
What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]Read More
How is click injection affecting your app and why you should be worried about it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]Read More
How Super-Apps are Transforming Mobile Marketing
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]Read More
Strategies for App Store Optimization to boost your Installs
You will be surprised to hear that presently, there are about 2.6 million Android applications in the Google Play store and over 2 million apps in the Apple App Store, utilized by nearly 3 billion smartphone users, and these statistics […]Read More