Blog
What are Data Clean Rooms and why do you need them?
Written byData Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, […]
Read MoreHow is click injection affecting your app and why you should be worried about it?
Written byWith the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]
Read MoreShould apps be using Incentivized Advertising as a Mobile Marketing Strategy?
Written byA quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something […]
Read MoreData Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores
Written byBefore we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, […]
Read MoreIntroducing Trackier’s Mobile Marketing Platform
Written byOver 5 years ago Trackier started its Ad-tech journey with our Performance Marketing Software. After gaining much success, we started recognizing an emerging need in the mobile industry as well. With the app economy accelerating in the last few years, […]
Read MoreTracking referrals without using any codes
Written byThe whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links […]
Read MoreHow to re-engage inactive app users?
Written byThe competition between apps today is fierce and it falls upon the app owners to make sure that their users get the best possible experience. Failure to do so would mean the users migrating to another app with a similar […]
Read MoreTracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
Written byAs a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]
Read MoreThe future of iGaming Media Companies
Written byInnovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to […]
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