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How to Prevent iGaming Affiliate Marketing Fraud
Written byIt’s not easy to be an iGaming operator these days as the market is highly competitive and one has to keep in mind the constant pressure they face due to regulations put in place by different nations for gambling. But […]
Read MoreHow is click injection affecting your app and why you should be worried about it?
Written byWith the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their […]
Read MoreFighting against Affiliate Cookie Stuffing in Iframe
Written byAd Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the […]
Read MoreBeating the Fraudsters- Trackier Anti Fraud Tool
Written byOnline advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to […]
Read MoreHow to Generate more revenue from CPI marketing?
Written byApp marketing has been consistently synonymous with application installs. The number of downloads achieved to demonstrate the success of the application. However, according to a general trend the majority users tend to uninstall the application after getting it from the […]
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