Before you run in-depth analytics on your data, segregate the suspicious visitors from the actual users. Use customized reporting features to understand the quality of traffic and types of frauds encountered in a campaign.
Draw hourly, weekly or monthly data of campaigns and partner performance to pinpoint the source of fraudulent activity. Use IP score insights, and audience demographics to blacklist IPs, channels or partners with high fraud risk.
No need to compromise your ideas to the limitations imposed by evolving fraud techniques. Add validation rules for each campaign to prevent anticipated bot attacks. .