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What KPIs to measure

To accurately define gamer journeys, you should be able to monitor core activities like Registration / Account Creation, Making a bet, Adding funds / claiming winnings, etc. Trackier’s iGaming platform lets you track all these and more.

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Expand Customer Lifecycle

Retain customers by enhancing relationships, adapting customer retention strategies, and driving sales growth.

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Refine Audience Segmentation

Identify and predict early signs of players exposed to high churn rates so you can take proactive measures to boost player retention and lifetime value.