What KPIs to measure

To accurately define gamer journeys, you should be able to monitor core activities like Registration / Account Creation, Making a bet, Adding funds / claiming winnings, etc. Trackier’s iGaming platform lets you track all these and more.


Expand Customer Lifecycle

Retain customers by enhancing relationships, adapting customer retention strategies, and driving sales growth.


Refine Audience Segmentation

Identify and predict early signs of players exposed to high churn rates so you can take proactive measures to boost player retention and lifetime value.